Short Story

Digital and Conceptual Marketing.

Karnataka, India

The FanStreet

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India is the world’s largest producer of movies, with sandalwood accounting for a large portion of that total. COVID-19 has wreaked havoc on the film industry, with backstage workers bearing the brunt of the damage. By building a new revenue stream, we hope to keep the industry afloat.

The FanStreet would be the first corporate company initiating from Karnataka film industry. There is no such parallel company attached with any film field, and we believe it would be a landmark gesture from Sandalwood. The concept ensures a new static mode of revenue and a new digital marketing mode.

We aim at providing a hassle-free and enjoyable shopping experience to the fans across the country with the most comprehensive range of apparels and gadgets that they admire watching on screen. It is an online platform where those apparels and gadgets are sold through sale and auction. The team also aims at creating a few more sales models with this concept. The work is initiated through collaborating with the film production house, next is creating structures for marketing and merchandise sale. 

We work collaboratively as a Marketing Partner with the production house. With a particular emphasis on conceptual marketing, we work in all areas of marketing. In conceptual marketing, the marketing campaign is developed around the theme and genre of the films. There involves a loaf of marketing strategies that has to be implemented, the team assures to do its best.

We believe this creates a new way of bonding between fans and stars parallelly throwing some light on financial factors

  • 08-01-2021

    Account Created

  • 10-01-2021

    Registered Idea

  • 18-01-2021

    Idea Approved

  • 23-02-2021

    Appointed Team Leader

  • 10-03-2021

    Suggested changes based on market research

  • 18-03-2021

    Resubmitted Idea

  • 26-03-2021

    Final Approval

  • 21-06-2021

    Pre-Seed Investment Pitched

  • 24-08-2021

    Company Registered.

  • 26-11-2021

    Association with PEN Studios

  • 15-06-2022

    On boarded as advisor to "Kichchaverse"

  • 22-08-2022

    Worked For 50+ Movies


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