Information We May Collect
We may collect personally identifiable information (“Personal Data”) about you that you provide to us while using the Site. Personal Data includes any and all information that can identify you as a specific individual, including, without limitation, your name, address, phone number, bank account information, or e-mail address. We also may collect non-personally identifiable information (“Non-Personal Data”), including, without limitation, your log-in name, IP address, search preferences related to specific searches, and messages you leave through your interactions with our Site. Your Non-Personal Data may be linked to your Personal Data under some circumstances, and could be considered Personal Data to the extent such linkage enables you to be personally identified. DAS may track users across third-party web sites or other online services, and therefore may not allow “do not track” signals or similar mechanisms.
Protecting Your Personal Data
To prevent unauthorized access, maintain data accuracy, and ensure correct use of Personal Data, we may employ reasonable and current Internet security methods and technologies. No method of transmitting information over the Internet, or storing data electronically, is 100% secure, however, and DAS therefore cannot provide a guaranty of security.
How We Use the Information We Collect
If you use our Site, sign up for, or request to participate in a particular Service, we will process your personal information you give us or that we receive from relevant parties as necessary or appropriate for us to provide that Service. For example, we may process your personal information as follows:
Cookies and similar Technologies
We may collect personal information using “cookies“. Cookies are small data files stored on the hard drive of your computer or mobile device by a website. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer or mobile device until you delete them) to provide you with a more personal and interactive experience on our Site.
We use two broad categories of cookies: (1) first party cookies, served directly by us to your computer or mobile device, which we use to recognize your computer or mobile device when it revisits our Site; and (2) third party cookies, which are served by service providers on our Site, and can be used by such service providers to recognize your computer or mobile device when it visits other websites or online services.
We may also use technologies that function similarly to cookies called pixel tags (which are also known as web beacons and clear GIFs) to track the actions of users on our Site. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on webpages. Pixel tags can be used, for example, to measure the success of our marketing campaigns and compile statistics about usage of the Site, so that we can better understand how users interact with our Site.
Our Site may collect personal information using the following types of cookies and similar technologies and process that data for the purposes set out below:
These cookies and similar technologies are essential to provide you with services available through our Site and to enable you to use some of its features (e.g. to keep you logged in as you navigate between web pages). Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services.
These cookies and similar technologies collect personal information, such as unique IDs, IP addresses, device information, OS/browser type, and other similar data, that are used to create information about traffic to our Site and how users use our Site. The information gathered may include the number of visitors to our Site, the websites that referred them to our Site, the pages they visited on our Site, what time of day they visited our Site, whether they have visited our Site before, and other similar information.
Analytics and Performance Cookies
We use this information to help operate our Site more efficiently, to gather broad demographic information and to monitor the level of activity on our Site.
Social Media Cookies
These cookies and similar technologies are used when you share information using a social media sharing button or “like” button on our Site or you link your account or engage with our content on or through a social networking website such as Facebook or Twitter. The social network will record that you have done this and may collect additional personal information about you, or link it to other personal information they hold about you, as described further by the social media service.
The security of your personal information is important to us. We take a number of organizational, technical and physical measures designed to protect the personal information we collect, both during transmission and once we receive it. However, no security safeguards are 100% secure and we cannot guarantee the security of your information.
Our Site may contain links to other websites and services. These links are not an endorsement, authorization or representation that we are affiliated with that third party. We do not exercise control over third party websites or services, and are not responsible for their actions. Other websites and services follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies of the other websites you visit and services you use.
User Generated Content
We may make available on our Site, or link to, features that allow you to share information online (e.g., on message boards, in chat areas, in file uploads, through events, etc.). Please be aware that whenever you voluntarily disclose personal information online, that information becomes public and can be collected and used by others. We have no control over, and take no responsibility for, the use, storage or dissemination of such publicly-disclosed personal information. By posting personal information online in public forums, you may receive unsolicited messages from other parties.
We will only retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.